Digital Marketing Specialist

Job Title:Digital Marketing Specialist
Experience:2 to 3
Education:Bachelor’s Degree
Location:Egypt, Cairo
Category:Marketing/PR/Advertising, Media/Journalism/Publishing
Description:
  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
  • Create consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
  • Assist in the day-to-day responsibilities of digital marketing execution, from hands-on work to project management, holding teams accountable for hitting goals and KPIs.
  • Make communication calendars and syndication plans.
  • Suggest and implement direct marketing methods to increase profitability.
  • Work with sales and marketing teams to leverage core product and marketing content towards other needs, such as channel/partner marketing, lead generation programs and vertical market campaigns.
  • Create and manage paid ads. 
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Qualifications:
  • Bachelor’s Degree in Mass Communication, Business Management, Marketing, or related field.
  • 2-3 years of marketing experience at a startup or high-growth company.
  • Fluency in English.
  • Ability to think creatively and explore new ways of executing projects.
  • Excellent knowledge of Social Media Marketing channels – Google+, Instagram, Facebook, Twitter, Pinterest, and LinkedIn.
  • Excellent content writing skills.
  • Exceptional verbal communication skills.
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Posted in Marketing/PR/Advertising Media/Journalism/Publishing