Marketing Executive / Digital Marketing Specialist

The Marketing Specialist is responsible for facilitating the creation and organization of marketing initiatives for lead generation for schools’ programs and GEMS Egypt. Focus on lead generation, digital marketing, copywriting, content creation, providing insight and analytics, and organizing creative assets.

• Collaborate with schools’ team to contribute social media content, including copywriting and image selection
• Develop and manage strategic outreach plan and publishing schedule
• Work in Mailchimp to create compelling email campaigns
• Monitor and disseminate inbound emails from campaigns and website
• Create and present regular lead generation analytics reports, and provide insight for improvement
• Support Marketing and Communications Manager in development, writing and posting of press releases on regular basis.
• Manage Media Relations and maintain Media Relations list
• Responsible for management of estimates, POs and invoicing in line with agreed budgets
• Managing schedules, recurring tasks and reports on behalf of the department
• Liaise with internal and external stakeholders (Procurement, Finance, Printers etc.) on production of marketing materials and assets
• Provide support for corporate events and functions

• 3-5 years excelling in Marketing Role
• Bachelor’s degree in Marketing, Communications or Business Administration
• Strong proficiency in lead generation/acquisition marketing
• Excellent writing and editing skills
• Experience with Google Adwords, SEM
• Strong eye for detail and basic graphic design skills
• Proficient in Microsoft Office, desirable experience in WordPress and Mailchimp/Constant Contact. Adobe Creative Suite a plus.
• Sophisticated oral communication skills, as well as social media savvies.
• Creative problem solver with a can-do attitude