Digital Marketing Executive

Employer:Trafalgar
Job Title: Digital Marketing Executive
Location: Dubai, United Arab Emirates
Job Type:Unspecified
Category:Marketing and PR
Description:
  • Support the Digital Marketing Manager in accomplishing key KPIS to follow for each of the media areas: Paid, Owned, Earned for ecommerce websites and boutiques across different markets
  • Manage the Weekly, Monthly, Quarterly, Yearly reports with the agencies to be reported to the Digital Marketing Manager and recommending changes to campaign execution based on data insights
  • Responsible for monitoring spends of all digital mediums & ensuring no overspends billed
  • Follow carefully and execute with excellence the digital part of the 360 Marketing plan
  • Support in building, planning and implementing traffic acquisition strategy on & off and awareness campaigns for the brands/concepts
  • Supervise and challenge our Agencies
  • Support in increasing organic traffic for the stores and ecom.
  • Perform SEA research, identifying effective content and keywords and building a strong back-link acquisition strategy with Digital Marketing Manager
  • Stay up to date with latest technologies, best practices and local competition and recommend new channels for business growth
  • Track, measure and analyze user engagement and conversions to report to the Digital Marketing Manager
  • Working with the agency, Brand HQ and brand teams to supply digital assets based on directives from the Digital Marketing Manager
  • Execute the owned strategy of all our accounts and follow carefully the content calendar with the content team
  • Executing any other functional duties as and when required
  • Assisting in Ecommerce brand promotional plans and coming up with ideas to enhance the ecommerce site as and when required

Qualifications:
  • Strong organizational skills
  • Strong quantitative and qualitative analysis skills
  • Team player and coordinate with other departments
  • Strong attention to detail
  • Strong verbal and written communication skills and comfortable presenting in front of a group
  • High proficiency in Excel and PowerPoint is a must
  • Preferably with agency background servicing luxury and fashion brands
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2C social media, Google AdWords, Display, Programmatic advertising, CRM initiatives, on site marketing, SEO, SEM and other digital tools
  • Knowledge of web analytics tools (e.g. Google Analytics, Google Search Console)
  • Good time management skills
  • Manage Google My Business
  • Ability to work under pressure
  • Problem solver
  • Manage budgets
Salary:Unspecified
Contact:

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Posted in Marketing and PR