Digital Marketing Executive

We are looking for a skilled senior digital marketer who can develop strong and innovative digital marketing strategies using PPC across Google, Social media, and other channels to drive traffic and generate leads.

As part of your role, you will be involved in implementing and monitoring digital marketing campaigns across all digital platforms/networks along with planning the campaigns with key stakeholders. Our ideal candidate is someone who can thrive in a highly fast-paced environment and show results in campaign performance.

Responsibilities and Duties:

• Manage and maintain the company’s owned media including websites, landing pages and social media channels such as Facebook, Twitter, YouTube and Instagram.
• Excellent understanding of digital marketing concepts and best practices.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Driving maximum performance by running different type of campaigns (CPL, CPM PPC campaigns).
• Manage bids and develop strategies to increase the effectiveness of paid campaigns.
• Supporting the sales team in generating a stream of Marketing Qualified Leads by creating targeted marketing programs to drive awareness and interest in the companies’ services.
• Developing strategies to increase the number of visitors to a website by getting high-ranking placements in search results.
• Continuously researching audience persona to enhance targeting and keywords analysis strategies.
• Experience in optimizing landing pages and user funnels.
• Designing website banners and assisting with web visuals.
• Conducting keyword research and web statistics reporting.
• Using web analytics software to monitor the performance of websites and make recommendations for improvement.
• Monitoring competitors’ campaigns to ensure our campaign maintain its ranking Identifying powerful keywords to drive the most valuable traffic.
• Enhancing CTR and conversion rate.
• Contributing to company and industry blogs and managing e-communications.

• Bachelor’s degree or equivalent.
• Min. of 5 years of previous proven work experience in the same job.
• Certificate in digital and social media is a plus.
• Deep understanding of the Pay per Click (PPC) campaigns and Search engine optimization (SEO).
• Experience with A/B and multivariate experiments
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience with Adobe Photoshop / Illustrator.
• Working knowledge of HTML, CSS, and JavaScript 
• Experience with CMS such as Joomla / WordPress.
• Experience with DAP (Digital Analytics programs).