Seo Specialist – khaltura!

Job Title:	Seo Specialist
Experience:	1 to 3
Location:	Egypt, Cairo
Category:	Business Development, Marketing/PR/Advertising, Sales/Retail
Description:	Optimizing copy and landing pages for search engine optimization Performing ongoing keyword research including discovery and expansion of keyword opportunities Researching and implementing content recommendations for organic SEO success Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI Track, report, and analyze website analytics and PPC initiatives and campaigns building out campaigns and funnels on socials with the ability to achieve a high ROAS Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. Optimize copy and landing pages for search engine marketing Perform ongoing keyword discovery, expansion and optimization Research and implement search engine optimization recommendations Research and analyze competitor advertising links Develop and implement link building strategy Work with the development team to ensure SEO best practices are properly implemented on newly developed code Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. In-depth understanding of how search engines work, SEO optimization techniques, principles of SEO strategies, and all key recent industry changes You will launch, manage, expand and help report on new PPC campaigns. You will plan keywords, write ad copy, set up, grow and optimise up new PPC campaigns with the aim of achieving revenue and profitability objectives. You will be accountable for managing and growing your own campaigns, manage daily PNL reports, and oversee the user journey and offers.
Qualifications:	Proven SEO experience Proven SEM experience managing PPC campaigns across Google, Yahoo and other search engines. Solid understanding of performance marketing, conversion, and online customer acquisition In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) Strong knowledge in how to use leading SEO tools effectively and provide insights, including rank trackers, site crawl and technical analysis tools, and analytics tools Experience using Google Search Console, Google analytics, Google Data Studio and SEO tools such as SEMRUSH, Majestic, Screaming Frog, and Ahrefs You have a perfect command of Google Optimize, Google Editor, Gdata studio, GTM, GA, Adplexity, Similarweb, SpyFu, , Gdatastudio, Optimizely… You own the following certifications: Google Ads, Analytics, & Smart Campaign Familiar with Search Ads 360 Experience with A/B and multivariate experiments Knowledge of ranking factors and search engine algorithms Up-to-date with the latest trends and best practices in SEO and SEM
Contact:	Apply

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