Senior Seo Specialist

• Managing all online marketing activities by utilizing techniques including retargeting, social advertising, SEM, SEO, PPC, and web analytics.
• Overseeing the social media strategy for the company, and managing the online brand and product campaigns to raise brand awareness.
• Improving the usability, design, content, and conversion of the company website.
• Evaluating customer research, market conditions, and competitor data.

Responsibilities:

• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Develop and manage E-commerce sales strategy.
• Responsible for handling our E-commerce website.
• Coordinating with graphic designers for social media designs.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Instrument conversion points and optimizes user funnels.

• BS/MS degree in marketing or a related field.
• 3-5 years of experience in digital marketing.
• Digital Tool Experience – Strong experience using the full portfolio of digital tools: Google Analytics, Facebook Ads Manager, Youtube, and Tiktok.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g., Google Analytics).
• Working knowledge of ad serving tools.
• Experience in setting up and optimizing Google Adwords campaigns.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Analyzing campaign performance and compile and present detailed reports with proactive insights.