Social Media Specialist

social Media Specialist 

As the multitude of Social Media Specialist duties is linked to the enhancing the brand image across digital communications, the usual flow of duties may embrace the following:

• Generate new and manage the already posted content (written and visual) that is addressed to a specific target audience
• Undertake a slew of customer-related tasks while nurturing leads and pushing sales
• Seek new prospects for mutual promotion
• Advance the influencer and/or community advocacy efforts
• Monitor the existing design (ads, thumbnails, landing pages, profile pictures, etc.) and keep abreast of its modifications
• Contribute to the creation of ad campaigns with their further distribution throughout social media
• Assume the responsibility for crafting online reviews and responding to them
• Prepare reports based on marketing campaigns’ performance for the upper management

Among the other Social Media Specialist duties, one can mark out analyzing the newly formed marketing trends, discerning the potential threats and opportunities in user-crafted content, benchmarking, and representing the company through SM spaces.

• Solid background in Marketing, Public Relations, New Media, Business, or Communications
• Fluent English speaker
• Hands-on experience as a specialist in digital/social media
• Familiarity with social analytics tools
• Impeccable writing, editing, consulting, communication, and presentation skills
• Knowledge of SEO, web design development, CRO and web design is highly preferable
• Thorough understanding of principal marketing channels and the basics of online marketing