Market Research Analyst

Job Title:Market Research Analyst
Experience:1 to 3
Education:Bachelor’s Degree
Location:Egypt, Giza
Category:Marketing/PR/Advertising, Analyst/Research, Media/Journalism/Publishing
Description:
  • Identifies and defines the objective of an assigned marketing research project; determines the best methods to use to meet those objectives.
  • Drafts questionnaires, polls, surveys, and other data collection resources.
  • Researches and compiles data related to current product market, customer demographics and interest, and factors influencing product demand; analyzes results to identify ways of maximizing sales and market penetration of current products.
  • Compiles data related to competitor’s products such as pricing, sales, and marketing or distribution methodology.
  • Summarizes and analyzes data; makes recommendations related to research findings.
  • Reports findings, complete with graphs illustrating data and written text explaining complex findings.
  • Identifies potential for new products or markets through research.
  • Forecasts and tracks industry marketing and sales trends based on collected data.
  • Delivers reports and presentations of findings to marketing management and/or executive leadership.
  • Performs other related duties as assigned.
  • Assess the impact of the solution/project on various stakeholders
  • Get market insights on a new product potential
  • Evaluate customer loyalty/ satisfaction and track customer experience with a brand
Qualifications:
  • Excellent verbal and written English communication skills.
  • Excellent organizational skills and attention to detail.
  • Superior research and analytical skills.
  • Ability to translate complex concepts and methodologies into easily understood language.
  • Proficient with Microsoft Office Suite and other related software.
  • Outstanding presentation and interpersonal skills.
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Posted in Analyst/Research Marketing/PR/Advertising Media/Journalism/Publishing