Digital Marketing Specialist

We are looking for an energetic, highly motivated professional with experience in handling Search, display, and mobile paid channels reporting to the Senior digital marketing manager.

Your Responsibilities:

• Digital campaigns ideation & implementation in order to drive desired goals for organization
• Executing & optimizing paid campaigns on Google, Twitter, FB & another self-served platform in order to achieve overall organization goals
• Tracking the performance of all campaigns regularly to ensure the planned scale and efficiency is achieved
• Reporting performance metrics to the team on daily basis, to provide overall visibility of the performance.
• Provide insights from platforms and campaigns to shape, manage, and optimize our marketing efforts.
• Report on key performance metrics, analyze and interpret trends, and provide actionable insights.
• Coordinate and campaign setup and optimization across multiple points of sale.
• Day-to-day account management activities, including creative refresh, performance tracking, and bidding.

Desired Skills and Experience:

• 1-2 years experience in Performance marketing.
• Minimum 1 year experience in mobile app marketing.
• Google AdWords certified (Search and Mobile).
• Advanced Excel & Reporting.
• Analytical ability and strong inclination to crunch numbers and identify trends.
• Experience with Google Analytics and similar platforms is a plus.
• Attention to detail.
• Excellent organizational and time management skills.