Digital Marketing Specialist/ Media Buyer

Job Title:	Digital Marketing Specialist/ Media Buyer
Experience:	2 to 4
Education:	Bachelor’s Degree
Location:	Egypt, Cairo
Category:	Marketing/PR/Advertising, Media/Journalism/Publishing
Description:	Identify the target audience for a particular media campaign and decide how best to communicate to that audience Keep up to date with industry research figures, including distribution figures for newspapers and magazines and audience figures for television and radio Undertake research on industry developments in your area, new opportunities, and competitors’ activity Help identify target audiences and plan media campaigns. Optimize plans and budgets according to the best media mix. Experiment with new platforms and channels. Ensure ads are creative and displayed appropriately. Monitor costs and return on investment (ROI). Responsible for design and execution of integrated digital media campaigns. Analyzing business performance with the help of digital tools and reports. Developing performance campaigns on Facebook / Instagram and Google, Ad-Words. Generating leads campaigns (s) through a different platform (s). Setting digital campaigns on Snapchat and Twitter and Tiktok. Monitoring digital campaigns on different platforms. Producing keyword analysis and research. Providing competitive analysis, research and media reporting. Producing digital campaign execution and reporting. Creating media plans and media strategy.
Qualifications:	Excellent communication skills. Good understanding of social media KPIs Team player Good time-management skills Critical thinker and problem-solving skills Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Salary:	3000 to 5000
Contact:	Apply

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