Digital Marketing Specialist

 Published Date: July 9, 2021
Job Title:Digital Marketing Specialist
Experience:1 to 7
Location:Egypt, Cairo
Category:Marketing/PR/Advertising, Media/Journalism/Publishing
Description:
  • Handling content management for digital marketing, blogs, social medias related to the company
  • Manage, maintain, and improve the company’s social media (Facebook, Instagram, etc…)
  • Plan, develop and implement our SEO strategy.
  • Work towards organic search optimization and ROI maximization.
  • Regularly perform thorough keywords research.
  • Identify key SEO KPIs.
  • Monitor redirects, click rate, bounce rate, and other KPIs.
  • Prepare and present reports regularly.
  • Work with web developers and marketing teams to properly implement SEO best practices.
  • Stay up to date with the latest SEO and digital marketing latest trends and best practices.
  • Sets up your pay-per-click advertising campaigns on Google Search, Google Display Partners, and Google Mobile Ads.
  • Conducts keyword research to create a list of keyword phrases on which you will be bidding.
  • Creates Adwords Ads that will run on Google Search, Google Display Partners sites (if desired), and on mobile devices (if desired).
  • Tests different ads, by creating different headlines, different ad copy and different targeted audience
  • Manages your bids.
  • Can tell you what keywords were entered into Google Search, that resulted in your ad being displayed
  • Can tell you how many times visitors clicked on your ad, which ad was clicked on, and which keyword got the ad displayed.
  • Works with you to create targeted landing pages for each of your Adwords Ad Groups.
Qualifications:
  • Proven SEM, SEO & Social Media experience and success managing PPC campaigns 
  • Well-versed in performance marketing, conversion, and online customer acquisition.
  • Up-to-date with the latest trends and best practices in search engine marketing.
  • In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
  • Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) Strong analytical skills and experience generating SEM reports.
  • Familiarity with A/B and multivariate experiments.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • BS/MS degree in Marketing or a quantitative, test-driven field.
Contact:
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