Digital Marketing & E-Commerce Specialist

•             Plan and execute all digital marketing, including organic and paid marketing

•          Optimize ads and landing pages for paid search engine marketing campaigns

•          Set and manage campaign expenses, maintaining budget throughout campaign lifetime, estimating monthly costs

•          Measure and Monitor & report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

•          Marketing research & analysis.

•          Marketing strategy plan on a long and short-term basis.

•          Conducting market research to find answers about consumer requirements, habits, and trends

•          Brainstorming and developing ideas for creative marketing campaigns

•          Assisting in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)

•          Manage end-to-end digital projects

•          Establish our web presence to boost brand awareness

•          Maintain a strong online company voice through social media

•          Liaise with Sales, and Product development teams to ensure brand consistency

•          Suggest and implement direct marketing methods to increase profitability

•          Stay up-to-date with digital media developments, Google updates and changes in algorithms

Tasks & Responsibilities

•          Knowing how to plan and having the ability to manage time

•          Having creative and good presentation skills

•          Relevant experience including (GDN, CMS, SEO, social media, content marketing, email marketing, PPC, and SEM, analytics)

•          Know how to plan, create and implement a marketing strategy

•          Understand the key measurement tools available

•          Developing social presence and advocating brands effectively

•          Stay current in marketing trends and news e.g.,

•  Bachelor’s degree in Marketing, Communications 

•          4+ years of experience at a digital agency is a must.

•          Experience in web design & development, e-commerce. 

•          Fluency in English

•          Presentation and communication skills.

•          Knowledge of online marketing channels.

•          Analytical and multitasking skills.

•          Excellent Managerial skill.

•          Previous experience in a similar digital marketing role.

•          Experience in digital marketing at a strategic and hands-on operational level.

•          Knowledge of current online marketing trends and best practices.

•          Strong knowledge of the existing paid social landscape and enthusiasm for discovering new, emerging platforms or capabilities that increase efficiencies and engagement.

•          Proven track record of managing and executing campaigns using native platform tools such as Facebook Business, Google Ads, etc.

•          Working knowledge of paid social tactics, bidding & optimization models, 3rd-party tracking, audience targeting, and ad formats.

•          Strong analytical skills with the ability to comfortably translate large data sets into actionable takeaways and insights.

•          Exceptional attention to detail and organizational skills.

•          Creative problem solver with a can-do attitude