Digital Marketing Specialist

Job Title:	Digital Marketing Specialist
Experience:	2 to 4
Education:	Bachelor’s Degree
Location:	Egypt, Cairo
Category:	Writing/Editorial, Marketing/PR/Advertising, Media/Journalism/Publishing
Description:	Increase customer activations Generate marketing qualified leads Brainstorm new and creative growth ideas Work with tech to execute on growth ideas Handle design relationships Plan and execute all web, SEO/SEM, social media campaigns Build and maintain Company social media presence Measure and report performance of all digital channels and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights within the budget. Collaborate with Marketing Manager to evaluate customer segments and create customer segmentation groups for focused targeted marketing based on customer profiling Gather and share competitive insights related to marketing strategies by targeted competitors and recommend marketing strategies to counter off-set competitor marketing moves based on learned trends and insights Develop brand presence through digital channels Plan and effectively execute a social media strategy for generating demand for the services offered. Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification Edit, publish and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action Optimize company pages within each platform to increase the visibility of the company’s social content.
Qualifications:	Bachelor Degree. Experience working in dental education is a huge plus Experience executing paid social media campaigns Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Demonstrable social networking experience and social analytics tools knowledge An ability to multitask and perform under tight deadlines Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns Familiarity with web design and content management systems
Contact:	Apply

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