Marketing Specialist

• Develop a comprehensive marketing strategy to increase brand identity both online and offline
•  Lead partnership relationships with other organizations (UAE and explore new markets) to increase cross-selling opportunities 
• Analyze Website traffic to improve quality of prospects and sales conversion rates
• Define metrics to track marketing and sales improvement over the time 
•  Lead the development of companywide social media management standards, policies, and rules of engagement. 
•  Build and manage the company’s social media profiles and presence, including Instagram, LinkedIn, and additional channels that may be deemed relevant. 
•  Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned products and services (blog posts, whitepapers, case studies, videos, webinars, infographics, etc.). Ensure that messages are supportive of and consistent with Bnsights marketing strategies. 
•  Identify ways to integrate social media into Bnsights business strategies and marketing campaigns. Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content
•  Assign leads to sales team through CRM tool from executed marketing initiatives. 
•  Help to promote uniformity and consistency of brand and standardize communication across all channels 
•  Enforce brand marketing guidelines cross multiple platform

Benefits:

• Competitive salaries
• Great working environment
• Transportation allowance
• Medical coverage & flexible hours.
• Exposure to travel to the UAE for on site customer engagements.

• Four years of marketing/communications experience required, preferably in a SaaS company 
• Proven track record of success in marketing roles, including marketing strategy, plan and budget creation and management 
• Expertise in the various disciplines of Marketing Communication such as advertising, media, direct marketing, below the line & online and digital advertising, and social media marketing 
• Familiar with CRM and marketing platforms such as Hootsuite 
• Strong planning, organizational and problem-solving skills, with good time management and attention to detail
• Demonstrated experience in developing content and managing communications across various social media platforms  
• Minimum Qualifications/Technical and Education Requirements: Bachelor’s degree in marketing or relevant field 
• Excellent verbal and written communication skills in English