Digital Marketing Team Leader

Job Title:	Digital Marketing Team Leader
Education:	Bachelor’s Degree
Location:	Egypt, Cairo
Category:	Customer Service/Support, Marketing/PR/Advertising, Media/Journalism/Publishing
Description:	Lead the retail/ecommerce function to ensure the successful ongoing online sales Transform marketing requirements into a detailed digital strategy You will drive business growth (user acquisition, boosting basket size, reorder rate..etc) across multiple channels and make suggestions for conversion improvement projects to maximise revenue and minimise costs Lead optimization of website transactional functions to increase sales and service on all platforms. Delivering and managing an easy to use, commercially engaging, smart and sleek online experience. Responsible for developing roadmaps, liaising with key stakeholders, as well as setting decisive and well-reasoned development priorities to deliver maximum commercial benefit. Develop and monitor campaign performance by channel (Direct, Organic Search, Paid Search, Social Media) Create tracking (tagging) and reporting system for campaigns/platform performance (attribution, measurement, analytics) and establishing KPIs Develop, conduct and evaluate A/B tests for creative marketing ideas. Test and optimize landing pages. Create conversion driving ads (managing both copy writing and visuals) and execute continuous improvement initiatives to increase the revenue Manage the relationships with external vendors Analyze and report on results using Google Analytics Enhanced Ecommerce
Qualifications:	Organised, Project management skills and self-managed, incl. strong leadership skills and critical thinking +4 years Senior experience managing retail social media pages and campaigns . +4 years Senior experience with Performance Marketing. Hands-on experience in e-commerce SEO Experience with e-commerce tools and website management. Solid knowledge of website analytics tools Ability to manage digital projects independently Demonstrable experience in online advertising, content management (Experience in optimizing landing pages and user funnels) Up-to-date with the latest digital trends Excellent communication and presentation skills Analytical, conceptual and data-driven thinking Retail marketing experience is a must
Contact:	Apply

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