Brand Manager

 Published Date: November 18, 2021
Employer:Alfa Medical Group
Job Title: Brand Manager
Location: Cairo, Egypt
Job Type:Full Time Employee
Category:Marketing and PR
Description:
  • Accountabilities:
  •  
  • 1.    Develops the annual brand plan proposal and maintains ALFA Scan brand identity, streamlines our presence and ensures the compliance of the deployment across all branches & medical reps to maximize ALFA Scan brand equity.
  • 2.    Designs, proposes, and oversees the execution of the campaigns with all potential touchpoints, including supporting the sales team. This includes Doctor branding events & social media campaigns in light of the feasibility of the brand’s economics/ spending budgets, obtains the necessary approvals on fact sheets/ documents / media plan, issues update on the annual branding calendar as needed to ensure a synchronized implementation.
  • 3.    Partners with the sales team (medical reps) and the market research agencies to obtain all needed data such as market reports/ competition reports /consumer insights from the Customer Service Department and issues periodical intelligence & marketing insights presentations including revenue streams opportunities, market share catalysts, prices & discounts contribution to the business, cash vs. non cash opportunities and highlights key indicators/ observations/ trends to support decision making.
  • Reviews & monitors branding material stock levels and highlights any foreseeable issues to ascertain the availability of all materials
Qualifications:
  • Qualifications:
  • –         Graduate degree in preferably the field of pharmacy or marketing
  • –         Minimum (3 – 5) years of experience in pharmaceutical companies or retail companies in the Marketing, FMCG, Telecom etc function; 3 of them in a managerial level.
  • –         Experience in retail marketing is preferred.
  • –         Professional skills in Arabic and English language both spoken and written
  • –         Professional communication, presentation and influencing skills.
  • Strong PC skills in MS office and preferable SAP experience. 
Experience:Min: 2 Max: 6
Salary:Unspecified
Contact:
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Posted in Marketing and PR