Social Media & Digital Marketing Specialist

Job Title:Social Media & Digital Marketing Specialist
Experience:3 to 5
Education:Bachelor’s Degree
Location:Egypt, Cairo
Category:Writing/Editorial, Marketing/PR/Advertising, Media/Journalism/Publishing
Description:
  • Developing social media content plans that are consistent with the company’s brand identity.
  • Setting up and optimizing company pages within each social media platform to increase the visibility of a company’s social content.
  • Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action.
  • Communicating with social media followers, including responding to queries in line with the moderation policy for each community in a timely manner.
  • Create editorial calendars and syndication schedules
  • Using analytical tools such as Google Analytics, Hoot suite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.
  • Collaborate with other departments (customer service, sales, etc.) to manage reputation, identify key players and coordinate actions.
  • Preparing monthly reports on social media marketing efforts.
  • Suggesting recommendations to adjust the social media marketing strategy for optimal results.
  • Staying up to date on best practices and emerging trends in social media.
  • Performing other duties when needed.
Qualifications:
  • Bachelor’s degree / or equivalent combination of education, training, and experience Marketing or any relevant field.
  • Excellent multitasking and time-management skills.
  • Critical thinker and problem-solving skills.
  • Team player with strong interpersonal and communication skills.
  • Ability to work in a fast-paced, high-pressure environment.
  • Excellent knowledge of Facebook, Twitter, LinkedIn, P interest, Instagram, Google+ and other social media best practices.
  • In-depth knowledge/experience of SEO, SEA, remarketing, social media, web analytics, web traffic metrics and reporting.
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Posted in Marketing/PR/Advertising Media/Journalism/Publishing Writing/Editorial