Senior Digital Marketing Specialist

 Published Date: November 4, 2021
Job Title:Senior Digital Marketing Specialist
Education:Bachelor’s Degree
Location:Egypt, Giza
Category:Marketing/PR/Advertising, Media/Journalism/Publishing
Description:
  • Develop and manage digital marketing and social media strategies.
  • Come up with the monthly online offers in coordination with the Brand Managers and the Sales Managers.
  • Develop a monthly digital media brief.
  • Develop online content for all digital platforms (Facebook- Instagram & YouTube) in coordination with the designers.
  • Run ads on Facebook and Instagram and other platforms, Google adds , and optimizing them to achieve the KPIs.
  • Measure and report the outcome of all digital media campaigns.
  • Manage and oversee all digital channels.
  • Manage digital marketing budget and anticipate sales performance trends.
  • Research competition benchmarks and provide suggestions for improvements.
  • Work closely with the call center department to oversee their moderation of all digital platforms.
  • Work closely with after sales department to ensure all social media complains are being resolved.
  • Stay up to date with latest social media best practices and technologies.
  • Measure ROI and KPIs.
  • Manage all social media partnerships with influencers and chefs (from brainstorming to execution, financials and reporting outcome).
  • Manage all competitions held on social media platforms.
  • Manage and update Bouri’s ecommerce website.
  • Working closely with Retail Head to raise website traffic and sales.
  • Track SEO – SEM and Google Analytics data and develop beneficial analysis.
  • Develop monthly e-commerce report to reflect the sales of the website.
  • Attend educational conferences.
  • Lead digital marketing team and train them.
Qualifications:
  • BSc degree in Marketing or relevant field
  • 5 years of experience as a Social Media Specialist or similar role
  • Social Media Strategist using social media for brand awareness and impressions
  • Excellent knowledge of Facebook, Instagram, YouTube and other social media best practices
  • Understanding of SEO and web traffic metrics
  • Experience with doing audience and buyer persona research
  • Good understanding of social media KPIs
  • Familiarity with web design and publishing
  • Excellent multitasking skills
  • Great leadership skills
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal, presentation and communication skills
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Posted in Marketing/PR/Advertising Media/Journalism/Publishing