Digital Marketing Specialist

Reports to: Marcom Manager

Industry: Automotive

Years of experience: 1-3 years

Job Description:

• Manage the relationship with advertising agencies & media buyers
• Building and executing social media strategy through competitive and audience research
• Social media moderation & media buying
• Design and write content in Arabic & English
• Strengthen our relationship with online audience and company partnerships
• Promote our Social Media accounts and content
• Plan and execute campaigns and online events
• Manage website content, analyze website performance & traffic
• Find and target audiences based on each model segmentation
• Oversee the management of a Blogger/Influencer outreach program and ensure the maintenance of an active brand ambassador network to spread the word about the Brand.
• Produce consistent brand message across all the social media channels
• Create editorial calendars and align with stakeholders to ensure that relevant products are promoted on social media platforms.
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Ongoing analysis of market situation & competitors core competencies & moves of products & price

• Bachelor Degree in Marketing or relevant field
• Experience from 1 – 3 years in the same field
• Proven working experience in social media marketing or as a digital media specialist (2 yrs min.)
• Experienced in social media (Facebook, Twitter, Instagram, etc..).
• Strong, professional English, written and verbal.