Senior Performance Marketing Specialist

The Senior Performance Marketing specialist is responsible for growing our users, and helping convert them into leads, customers, and active fans and promoters of our company/products. S/he should have command of best practices and trends in performance marketing, enjoy being creative, and understands how to both build and convert a digital audience.

Day to day tasks:

• Manage the day-to-day digital performance marketing campaigns from conception to execution to grow these channels’ conversions, achieve scale and efficiency.
• Develop strategies, implement campaigns and optimize the paid channels to drive conversions with the lowest CPA possible.
• Optimize budget and campaign performance on a daily basis to make sure we are hitting the monthly targets within the assigned budget.
• Ensure the best use of the budget and avoid overspending and understanding.

Ownership:

• Perform regular auditing and evaluating our paid channels to ensure they are running in line with best practices.
• Actively investigate to spot the issues and identify high potential opportunities to test and incorporate into the performance campaigns.
• Running analyses across paid channels, that include: strategic analyses and roll-out of action plans to drive performance improvements across all channels.
• Measure, analyze, and report performance of digital marketing campaigns and incremental impact on overall business goals.

• English and Arabic writing proficiency.
   
• Preferred 3-5 years of experience working on performance marketing for online platforms.
• Highly analytical with an understanding of digital attribution and measurement concepts.
• In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google Ads), re-targeting, social networks advertising (Facebook Ads, Instagram, LinkedIn, etc).
• Experience in handling marketing budgets and forecasting/reporting results.
• Good understanding of Performance Ads KPIs.
• Good experience in using Adobe Photoshop. (would be a plus.)
• Previously worked in an agency or a startup (would be a plus.)