Senior Media Buyer

Job Responsibilities:

• Plan, execute and manage campaigns on Paid channels, including SEM/GDN ( Adwords ) and social media networks ( Facebook/Instagram/Twitter, etc.. )
• Create multiple campaign strategies based on need ( Branding, User Acquisition, Conversion, Retention ).
• Optimize the campaigns performance to grow and scale the campaigns while maintaining high efficiency and maintain the campaigns’ KPIs/Goals/Metrics.
• Create customer retention campaigns through all available re-marketing tools
• Manage the platform’s daily budgets, billing reconciliation and spend pacing in adherence to allocations and desired return
• Allocate budgets and analyze and recommend modifications to ad spends.
• Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers.
• Use a data driven approach to manage campaigns and derive insights on strategy and performance.
• Monitor web analytics dashboards and key reporting tools, pointing out key areas of importance.
• Write creative briefs to define program objectives and KPIs, optimizing campaigns to maximize ROI.
• Design, analyze, automate and optimize acquisition, activation and retention funnels
• Partner deeply with the creative / marketing teams to develop and optimize assets to fuel growth marketing initiatives
• Partner deeply with Product and Engineering teams to define and implement strategies and initiatives that drive user acquisition, activation and retention
• Make vast amounts of data and report key insights and findings to the executive team and other stakeholders on a recurring basis.

• At least 3 years of experience in campaign execution and management using web analytics tools, including Google AdWords, Facebook advertising, Power Editor, LinkedIn, Twitter and Google Analytics.
• Possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations.
• Familiarity with SEO principles.
• An analytical mindset and methodical approach – extensive Excel skills and an ability make recommendations based on statistics.
• Acute attention to accuracy and detail-orientation.
• Excellent organizational skills, often working to tight deadlines.
• Strategic and analytical skills is a must.