Senior Content Creator

Job Purpose:

Digital Marketing Specialist – Content Creator to join the marketing team. The primary focus of this role is to execute Softec’s Marketing Strategies and create different content types that achieve business goals.

Please submit a sample of your previous content creation work such as: Social media captions & designs, email writing, messaging (English Only)

Responsibilities:

General:

• Plan, brief, development & implementation of Softec’s B2B digital marketing activities across all areas of digital marketing including SEO, media buying, retargeting, content production, email marketing, marketing automation, online PR, quality link building, social media management, and conversion optimization.
• Keep abreast with industry and market trends and best practices.
• Develop and implement scalable traffic acquisition strategies via (SEM, paid social, display, etc.)
• Develop and implement demand generation strategies to increase lead acquisition and reduce the CPL.
• Build highly optimized landing pages for ads to maximize ad quality score, user experience, and conversion rate.
• Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) against goals (ROI and KPIs) to help shape future marketing strategies.

Content Creation:

• Develop engaging online content including clickbait, video graphics, graphics, and blogs.
• Write product copy for collateral materials, website, advertising, email, and promotions.
• Measure effectiveness of content. Ability to update and roll out if needed.

• 4+ years of experience as a Digital Marketing Specialist
• Familiar with SaaS/IT industry and B2B model
• BSc degree in Marketing, Digital media or relevant field
• Solid Knowledge in key areas of marketing (SEO, media buying, social media, marketing automation, content marketing, email marketing, etc.)
• Solid knowledge of the buyer journey & nurturing concept 
• Experience with the following will be desirable: CRM, Google Analytics, SEO tools, WordPress, MailChimp & Marketing Automation tools.
• Experience in Photoshop is a must
• HTML and CSS knowledge (preferred)
• Proficiency in Microsoft Office Applications and Internet researching
• An ability to multitask and perform under tight deadlines
• Strong verbal and written communication skills
• Superior organizational, problem-solving, and attention-to-detail skills