Marketing Director

 Published Date: October 8, 2021
Job Title: Marketing Director
Location: Dubai, United Arab Emirates
Job Type:Full Time Employee
Category:Marketing and PR
Description: A leading online brand in the Middle East is looking to hire a Marketing Director whose responsibility is to:
  1. Develop and align customer experiences at all touchpoints (Website / mobile app / email / social media / regular media)
  2. Execute integrated programs for the entire user journey. Engage users prior to their landing on the site, after their landing, and throughout their life journey
  3. Manage partners, influencers, and communities
  4. Develop more adaptive marketing approaches
  5. Implement lead to engagement and revenue management processes that attract and nurture demand
  6. Support sales with account-based insights
  7. Align marketing metrics directly with business metrics
  8. Generate thought leadership to drive brand differentiation
  9. Use customer insight to create a customer-obsessed culture
  10. Be involved in Product reviews and strategies
  11. Overall setting of
    1. Marketing strategy
      1. Voice
      2. Content
      3. Mediums
      4. Investment
  12. Lead
    1. Digital marketing
      1. Paid
      2. Unpaid
    2. Partnerships
      1. Barters
      2. Affiliates
    3. Content production / distribution
    4. Viral campaigns
    5. Site content
Qualifications:
  • Proven ability to
    • Inspire a team of internal and external marketing resources
    • Execute on customer and customer engagement programs
    • Create compelling brand strategies and messaging
    • Market using digital channels
  • Bias towards collaboration to reach corporate goals
  • History of identifying and activating customer advocates
  • Success with revenue growth and profitability in coordination with sales
Salary:Unspecified
Contact:
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Posted in Marketing and PR