Social Media Specialist

Job Title:Social Media Specialist
Experience:1 to 3
Education:Bachelor’s Degree
Location:Egypt, Cairo
Category:Writing/Editorial, Marketing/PR/Advertising, Media/Journalism/Publishing
Description:

 

  • Developing social media content plans that are consistent with the company’s brand identity.
  • Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
  • Managing a high quality of social media posts.
  • Moderating the pages inquiries
  • Communicating with social media followers, including responding to queries in a timely manner.
  • Developing and managing social influencer programs and attending social influencer events.
  • Using analytical tools such as Hootsuite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.
  • Preparing monthly reports on social media marketing efforts.
  • Suggesting recommendations to adjust the social media marketing strategy for optimal results.
  • Staying up to date on best practices and emerging trends in social media.      •Performing other duties when needed.
  • Produce well-researched content for publication online and in print
  • Organize writing schedules to complete drafts of content or finished projects within deadlines
  • Utilize industry best practices and familiarity with the organization’s mission to inspire ideas and content
  • Communicate and cooperate with a writing team, including a content manager, editors, and web publishers
  • Follow an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials
  • Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs
  • Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement.
Qualifications:
  • At least  2 years of experience in a similar role.
  • Bachelor’s Degree in Marketing, or an appropriate field.
  • Excellent English level and a career with a writing background (in both English and Arabic is a plus).
  • Good problem-solving, communications, and relationship-building skills.
  • Creative thinker, with an ability to use both data and intuition to inform decisions.
  • Great mind with numbers, has the ability to track and monetize your strategy based on data.
  • Excellent time-management skills. The ability to work efficiently, effectively and adhering to tight deadlines while delivering flawless work.
  • A positive, proactive, and ‘can-do’ attitude.
  • Proven experience in planning and executing full creative campaign strategy through organic Social Media channels (portfolio required).
  • Active and well-rounded personal presence in Social Media channels (Facebook, LinkedIn, Instagram, YouTube, Twitter, and others), with a command of each channel and their best practices.
  • Good Knowledge of different Social media tools including media monitoring tools.
  • Good understanding of Social Media KPIs.
  • Previously worked or communicated with influencers (would be a plus.)

 

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