Growth Marketing Specialist

We are looking for a consultative, collaborative leader to develop and execute growth strategies that prioritize customer success and support long-term business and revenue growth for our platform. Part-consultant, part-project manager, you’ll develop and operationalize global go-to-market plans, evaluate new business opportunities, and collaborate across functions to drive projects to completion and assess their impact.

Responsibilities

Your primary responsibility as a Growth Manager will be to generate company growth by attracting and retaining more clients. More specifically, in this role you will:

• Develop strategic customer acquisition and retention marketing plans to drive growth and maximize immediate and long-term ROI
• Design and execute outbound and inbound marketing campaigns
• You’ll set up, launch, optimize and efficiently scale all campaigns in paid social (mostly Facebook/Instagram/Google)
• Day-to-day management of online and offline campaigns across channels including (but not limited to): paid social, paid search, content, organic, referral, email, direct mail, podcasts, affiliate, and video
• Ensure clear goals for marketing campaigns/programs and track and report on performance versus those goals
• Determine the right audience, right messaging, and right marketing tactics to deliver on campaign/program goals
• Generate the content for use in marketing campaigns, programs, and other initiatives. This includes but is not limited to drafting marketing emails, social media posts, other collateral; writing blog articles; and working with our creative and design teams to identify other assets required
• Develop and manage project plans to ensure smooth, on-time delivery of marketing campaigns/initiatives
• Identify creative, out-of-the-box ideas for marketing campaigns that can improve our efforts across the board
• You’ll provide daily reporting on performance and analysis of how to improve

• Experience in setting up and optimizing Google Adwords campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Strong analytical skills and data-driven thinking
• Proven working experience in digital marketing
• Outstanding ability to think creatively, strategically, and identify and resolve problems.
• Proven SEO experience.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Work under high pressure
• Optimistic
• Working knowledge of ad serving tools