Market Research Analyst – Pharmaceutical Background

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign

May gather information on competitors, prices, sales, and methods of marketing and distribution

May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets

Tasks:

• Prepare reports of findings, illustrating data graphically and translating complex findings into written test
• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand
• Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals
• Measure and assess customer and employee satisfaction
• Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data

Experience:

3 or 4 years of experience as a Marketing Specialist & Sales

Past experience as a Pharmaceutical Sales or FMCG / Special food grade Sales

Knowledge:

English language – customer & personal service – sales & marketing – administration and management principles involved strategic planning, resource allocation, HR modeling, and leadership technique

Detailed work activities:

Prepare research reports

Analyze consumer trends

Work context:

Electronic mail – 100% responded “Everyday”

Telephone – 70% responded “Everyday”

Freedom to make decisions – 57% responded “A lot of freedom”

Importance of being exact or accurate – 57% responded “Extremely important”

Abilities:

Inductive reasoning – deductive reasoning – fluency of ideas – oral comprehension – oral expression – physical ability

Skills:

Critical thinking – reading comprehension – writing – active listening – complex problem solving