Product Marketing Manager – Home Appliances

Responsible for upstream marketing activities for Creating winning roadmap 

Customer and Market Insights: Analyze the market, the competition, and trends on enterprise level across segment technologies to ensure the portfolio is leading the market’s needs and expectations

Develop and maintain a needs-based customer segmentation requirements

Product segment upstream strategy & roadmap

Deliver commercially viable business cases for the new propositions

Compliance with Quality and Regulatory requirements

Guide and drive the development of new products from the initial phase until commercial viability is proven: to get the optimal combination of performance, differentiation, time-to-market and price for the defined market-consumer segment.

Interact with various disciplines including Innovation, R&D departments, internal and external design agencies, marketing management, marketing communication and lead markets.

More than 5 years of experience in product marketing, mostly in home appliances,

In-depth knowledge of end-to-end business value chain (from market understanding- product definition/development-downstream marketing/activation-sales-consumer care)

Previous experience in home appliances (devices and/or FMCG) is a plus.

Strong interpersonal skills and ability to work with diverse teams face to face and virtually; with strong stakeholder management and communication capabilities.

Strong analytical skills, fact based and the passion to drive business growth. Combined with the ability to think creatively, Can Do mentality and act pragmatically when needed.

Ability to work in a fast growing and rapidly changing, competitive market context