Product Marketing Lead

Product Development & Co-Creation

• Support in shaping the insights tool, customizing insights based on market needs and identifying data points to be collected/ extracted…etc.
• Research and understand all product use cases and opportunities to improve and enrich product features and create new opportunities through user interviews and focus groups.
• Work closely with product management to set priorities for promotional focus and efforts to best allocate resources to key growth of the product.
• Communicate product attributes and shortcomings to product managers and recommend product line enhancements.

Marketing Strategy & Growth

• Responsible for developing marketing plans that include targeting, value proposition, key messaging, market analysis, competitive analysis, promotional planning, sales tool development, digital and web strategy for the FMCG Now product.
• Support in developing a growth strategy for capturing more clients and delivering insights on their brands & SKUs performances (client pipeline)
• Point of contact for all product marketing initiatives, advertising management, website development support, sales tools and downstream marketing efforts.
• Collect key competitive information and ensure knowledge drives both sales effectiveness and product development direction.
• Develop promotional launch plans for new features including key messaging, marketing materials, sales tools, ads, white papers, and trade show strategy for important new products.

Marketing Strategy & Growth

• Approach companies, identify their needs and expectations of Fatura’s insights and facilitate co-creation sessions with the relevant teams from Fatura and the company to align on the final product/ deliverable
• Create sales pitches and business development plans to acquire new users.
• Follow up & stay up to date with the FMCG company’s portfolio of brands & SKUs to be able to gain a better understanding of the insights
• Build on knowledge & experience to come up with recommendations to companies

• Bachelor’s degree required, preferably in Business Administration or Marketing.

• Minimum of 2 years of experience in either brand/product management, marketing, or market research.

• Strong analytical skills

• Strong active listening skills, including the ability to identify and isolate customers concerns or objections.

• Proven success in developing and executing promotional campaigns for product launches required.

• Experience contributing to the development of strategic marketing plan required.

• Skilled in working with different functions and effectively coordinating their activities to achieve desired results required.

• Innovative, analytical and detail-oriented

• Excellent written and verbal communication skills in English required.