Digital Marketing Specialist

 Published Date: August 30, 2021
Job Title:Digital Marketing Specialist
Experience:5 to 10
Education:Bachelor’s Degree
Location:Egypt, Cairo
Category:Writing/Editorial, Marketing/PR/Advertising, Media/Journalism/Publishing
Description:
  • Develop, implement and manage our social media and marketing strategy.
  • Identify and monitor social media KPIs.
  • Design & oversee SM content on Facebook, Instagram & LinkedIn
  • Monthly, quarterly and annual reports to management.
  • Build, plan and implement the overall digital marketing strategy.
  • Oversee all company social media accounts, respond to messages, and divert to relevant channel when needed.
  • Research competitors and provide suggestions for improvement.
  • Stay up to date with the latest social media strategies and technologies.
  • Use relevant social media marketing and analytics tools as needed (e.g., Buffer).
  • Monitor SEO and user engagement; suggest relevant optimization.
  • Create, budget and manage campaigns:
    1. Identify & hire stakeholders (photographer, copywriter, etc.)
    2. Coordinate with all relevant parties
    3. Design & budget campaign from concept to full realization
  • Create and update company profile and presentations
  • Maintain and update company image through clear guidelines 
  • Present data driven forecasted plan with estimated budget to management.
Qualifications:
  • Fluent in English and Arabic
  • Excellent knowledge of Facebook, Instagram and LinkedIn
  • Good understanding of SEO, web traffic metrics & social media KPIs
  • Proficient web design and presentation skills (e.g., Photoshop, InDesign, Illustrator, PowerPoint)
  • Time management and communication skills
  • Copywriting background preferred
Contact:
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Posted in Marketing/PR/Advertising Media/Journalism/Publishing Writing/Editorial