Marketing Manager

Job Title:Marketing Manager
Education:Bachelor’s Degree
Location:Egypt, Cairo
Category:Marketing/PR/Advertising, Media/Journalism/Publishing
Description:
  • To develop marketing campaign strategies and explore local marketing opportunities with specific objectives based on in-depth local customer insights, consumer trends, market analysis and global brand positioning
  • Lead the execution of marketing programs from start to finish, leveraging external and internal resources
  • Build a content eco-system based on consumer journey and their touch points, the ultimate goal is to have the co-creation experience with our savvy and creative audience.
  • Be digital-driven and integrate this mind-set in all of the marketing planning and executions. 
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
  • Create, maintain, and conduct analytics reporting of each campaign and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
  • Working in partnership with the creative colleague, develop creative briefs and guide creative direction to meet objectives for all advertising and public facing communications, including print, digital, and video assets
  • Conduct regular marketing alerts from competitors
Qualifications:
  • Bachelor’s degree in marketing, business, or related field, at least 5 years of working experience at 4A advertising agency, and multi-national company marketing experience is a plus 
  • Established brand partnership resources in the marketing industry
  • Sufficient experience in managing third parties and brand partnerships 
  • Proven experience developing marketing plans and campaigns
  • Strong project management, multitasking, and decision-making skills
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Posted in Marketing/PR/Advertising Media/Journalism/Publishing