Head of Marketing and Communication

• A mission-driven global fintech start-up based in the UK is looking for an exceptional, strategically-minded Head of Marketing for our subsidiary in Egypt.
• This role will be responsible for advising and executing our go-to-market communications strategy and ongoing marketing efforts for our innovative suite of digital banking and payments apps for the MENA market.
• Working directly with the group CEO and CSO, the calibre will play a major role in launching our first fintech product in Egypt.
• This can be a career-defining position, helping to build a radically new kind of banking and payments app from the ground up.

• The candidate must be fluent in English and have a strong understanding of the Egyptian market. Comfort working within a very fast-paced, early-stage startup environment and working on horizontal, goal-focused teams will also be important in this role.

Candidate Profile:

• Fluent in English and Arabic
• Postgraduate degree in business, marketing, or another relevant field
• 10+ years of experience in marketing and communications, with a focus on digital marketing and growth marketing
• Industry experience in banking, payments, financial services, apps/software, or eCommerce
• Multinational experience and an ability to work across time zones with international teams

Experience and deep understanding of the following:

• B2C marketing experience
• Growth marketing/growth hacking experience 
• Project management and process improvement experience
• Product marketing, development, and pricing strategies experience
• Branding strategy experience
• SEO, Search Engine Marketing, and PPC experience
• Paid display ads and social media advertising experience
• User engagement and retention strategies experience
• Community building and community management experience
• Content marketing and content creation experience
• Social media marketing, PR, and influencer marketing experience
• Digital reputation management and social listening experience
• Go-to-market communications strategies experience

The group founded on principles of diversity, community, empowerment, and inclusion and dedicated to democratising banking and money management around the world. 

• Our team is hard-working, friendly, independently driven to succeed, and highly diverse. 
• We are looking for a true team-player who can get along well with anyone and who is excited about building the future of fintech in MENA markets.
• The candidate must be experienced with launch strategies and digital marketing, as this role will be responsible for directing our Egyptian marketing activities at product launch