Media Buyer Specialist

Job Title:Media Buyer Specialist
Experience:2 to 4
Location:Egypt, Cairo
Category:Marketing/PR/Advertising, Media/Journalism/Publishing
Description:
  • Help identify target audiences and plan media campaigns.
  • Compare and negotiate rates, ad space, and airtime.
  • Optimize plans and budgets according to the best media mix
  • Prepare schedules and adjust when needed
  • Experiment with new platforms and channels
  • Ensure ads are creative and displayed appropriately
  • Monitor costs and return on investment (ROI)
  • Report to clients and build long-term relationships
  • Equip clients’ brief with an interactive strategic digital marketing plan.
  • Responsible for design and execute integrated digital media campaigns.
  • Analyzing business performance with the help of digital tools and reports.
  • Developing performance campaigns on Facebook / Instagram and Google.
  • Ad-Words.
  • Generating Leads campaigns (s) through a different platform (s).
  • Setting digital campaigns on Snapchat and Twitter.
  • Monitoring digital campaigns on different platforms.
  • Generating Search engine marketing (SEM) campaigns.
  • Producing keyword analysis and research.
  • Providing competitive analysis and research.
  • Providing competitive analysis and media reporting.
  • Producing digital campaign execution and reporting.
  • Creating media plans and media strategy.
                              Qualifications:
                              • Manage Social Media Platforms experience.
                              • Proven experience as Media Buyer or similar role; experience in digital media is preferred
                              • Familiarity with media-buying, planning and research
                              • Interest in following advertising and media trends
                              • Working knowledge of media analytics software (e.g. comScore)
                              • Excellent communication and negotiation skills
                              • Organizational and multitasking abilities
                              • Attention to detail
                              • Critical thinking skills
                              • BSc/BA in Marketing, Advertising or related field
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                              Posted in Marketing/PR/Advertising Media/Journalism/Publishing