Marketing Manager – Automotive

Main Essential Duties:

• Create monthly and annual marketing budgets, marketing plans and programs, both short and long-range, to ensure the profit growth and expansion of products and/or services.
• Develop strategies and tactics to create awareness and generate leads for various brands.
• Develop strategies and content management as speeches, press releases, website, social media and all forms of verbal and written communications.
• Create successful marketing campaigns and follow up their implementation to execution.
• Communicate with agencies regarding ongoing campaigns.
• Create and prepare ATL and BTL activities, such as radio and TV commercials, billboards, direct mail pieces, in-store point-of-purchase merchandising aids, interior and exterior signs, off-site displays, news releases and stories, promotions, etc.
• Work cross-functionally with different departments such as sales, after sales, dealers and development to develop upcoming ad campaigns.
• Act as liaison with news media, the suppliers regarding merchandising.
• Attend pertinent marketing/sales promotion meetings conducted by the manufacturer and dealer associations.
• Achieve satisfactory profit/loss ratio and share of market performance.
• Research, analyze and monitor financial, technological and demographic factors to capitalize on market opportunities and to minimize the effects of competitive activity.
• Communicate with other departments to keep abreast of customer attitudes, demographics, buying habits etc.
• Communicate with customers through the marketing activities to determine their needs and interests and to know their feedback.
• Evaluate market reactions to advertising programs, media placement, and merchandising policy.
• Develop surveys and other marketing tools and prepare marketing reports to present them to the top management.
• Collaborate with other teams to promote offerings and follow up on all marketing activities to generate leads.

• Bachelor’s degree in business administration, marketing, or equivalent field
• 10+ years’ experience in marketing with a strong background in automotive field
• Experience in the automotive sector is a must.
• MBA holder is preferable
• Strong verbal/written communication, presentation and organizational skills
• Strong Negotiation Skills.
• Ability to multi-task
• Fluent in English.
• Attention to detail.