Digital Media Buyer Specialist

Job Title:Digital Media Buyer Specialist
Experience:2 to 3
Education:Bachelor’s Degree
Location:Egypt, Cairo
Category:Creative/Design/Art, Marketing/PR/Advertising, Media/Journalism/Publishing
Description:
  • Identify the target audience and plan for a particular media campaign.
  • Monitor buying strategies.
  • Book individual advertising spots, eg: poster, pages, broadcast adverts,
  • Compare and negotiate rates, ad spaces and airtime.
  • Optimize plans and budgets according to the best media mix.
  • Insure ads are creative and displayed appropriately.
  • Monitor costs and return on investment (ROI)
  • Provide thorough analysis for business performance using digital tools.
  • Create accurate reports outlining results, recommended opportunities for improvement on a daily, weekly and monthly basis.
  • Optimize campaigns by making continual adjustments to targeting and bidding on all relevant platforms in order to optimize the impact of the ads.
  • Collaborate with media planners on upcoming campaigns determining best platforms, target audience and creative strategies to implement to develop media plans
Qualifications:
  • Bachelor degree in marketing or related field.
  • 1-3 years experience in performance marketing.
  • Experience managing high volume paid social media campaigns.
  • Proven ability to translate performance date into actionable insights using quantitative analysis.
  • High proficiency in Microsoft Office
  • Experience in Google Analytics
  • Analytical and data-driven mindset. Able to synthesize information and turn data into decisions.
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Posted in Creative/Design/Art Marketing/PR/Advertising Media/Journalism/Publishing