CVM Marketing Manager

 Published Date: August 4, 2021
Job Title:CVM Marketing Manager
Experience:7 to 10
Education:Master’s Degree
Location:Egypt, Cairo
Category:Marketing/PR/Advertising, Media/Journalism/Publishing
Description:
  • Grow the Value of the in-life revenue and loyalty of the MC customer base. 
  • Carve the MC market position, areas of differentiation & brand development & building.  
  • Lead in developing an annual MC marketing Plan, design, implement, and execute all ATL & BTL campaigns via multiple channels to achieve revenue targets. 
  • Lead and direct execution of all CVM initiatives and campaigns to ensure the highest level of profits – IBMC.  
  • Develop base management strategy and implementation of activities across all segments for customer revenue enhancement, base retention, and churn control. 
  • Monitor and ensure all campaigns developed by CVM are well executed across retail system and other customer touchpoints. 
  • Develop Business modelling to identify micro-segments, social networks, propensity to buy and propensity to churn
Qualifications:
  • A Bachelor’s degree in business administration
  • MBA is an asset
  • Experience:   From 7: to 10 Years’ experience with minimum 5 Years in CVM in banking or telecommunication.
Contact:
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