Performance Marketing Specialist

 Published Date: July 15, 2021

Job Title:	Performance Marketing Specialist
Experience:	3 to 6
Education:	Bachelor’s Degree
Location:	Egypt, Giza
Category:	Marketing/PR/Advertising
Description:	Planning and executing all paid acquisition campaigns across different platforms Optimizing all targeting, creative, copy, platform mix, and overall ad operations for Facebook, Google, and other paid channels on a daily basis. Create strong A/B testing practices for all online advertising efforts through use of analytics, models, and research to improve effectiveness and core KPIs A/B testing website content and ads messaging for optimization. Segmenting users/visitors according to website visits, session duration, events on-site and use case for better retargeting messaging Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Write engaging and attractive copy for adverts Engage with subject matter experts and other stakeholders to understand the attributes and specifications of assigned products and services. Up-to-date with the latest updates and policies of different platforms.
Qualifications:	Experience with CRO and landing page best practices Hands on experience with ads platforms tips and tricks to maximize conversions. Experience using data to make decisions, with a bias toward action and moving quickly to realize results Knowledge of the online advertising ecosystem and how it is evolving Advanced Excel/Google Sheets skills Bachelor’s degree in Marketing or related experience. Minimum three (3) years of experience in performance marketing/ media buying. Experience with B2B is a plus. Strong analytical and creative skills Strong communication skills Basic knowledge of Search Engine Optimization (SEO) Fluent in written and spoken English
Contact:	Apply

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Posted in Marketing/PR/Advertising