Market Access Lead Associate

ROLE AND RESPONSIBILITIES

Providing in-depth information about markets of interest and other relevant insights, including competitive activity, positioning, and pricing; current market trends; and customer behavior.

Ability to:

• Develop clear market-entry strategies and make informed decisions  
• Deliver traditional market research for customer and stakeholder insights
• Enhance market research projects
• Identify new business opportunities in order to generate revenue
• Improve profitability and help the business grow
• Conduct strategic planning and positioning in different markets
• Enhance the company’s commercialoperations

Duties:

• Identifying and collecting relevant and accurate customer, competitor, market, economic, financial, and/or operational data
• Performing financial, statistical, and qualitative data analysis of markets and competitors
• Translating data into executable and effective market and intelligence reports
• Working closely with the company’s senior management to inform strategic decision-making, including insights into the market, customers, and competitors
• Assuming the responsibility for providing analysis on strategic data and information, trends and scenarios, and other forms of business analytics to support strategic planning and execution 
• Presenting market and competitive insights to the senior management and various internal management teams to facilitate effective strategic and tactical decision-making and implementation 
• Monitoring and profiling competitors and competitive products  
• Conducting market research on consumer behavior and market dynamics 
• Conducting primary market research to coordinate with brand teams 
• Developing and executing market access strategies and tactics 
• Expanding access opportunities in the market using economic tools and payers value proposition in order to differentiate our products from competitors 
• Supporting the development and implementation of access and value proposition plans 
• Working closely with sales and marketing teams to optimize the compliance of products  
• Exercising an ability to determine launch sequence 
• Assuming the responsibility for conducting research and analysis on market access trends 
• Providing advice and recommendations to the company’s management on market access issues and opportunities 
• Establishing and maintaining internal and external stakeholder relationships
• Formulating and preparing planning documents and operational plans 

Qualifications:

• At least 10 years of experience in a similar role or a relevant field
• Strong quantitative and problem-solving skills
• Advanced analytical skills
• Ability to work both independently and cross-functionally with marketing teams
• Presentation skills
• Communication skills
• Multitasking
• Excellent interpretation skills
• Good relationship building skills (in internal, external, and cross-cultural settings)
• Experience in healthcare marketing/consulting/research will be a great advantage

Education:

• A BA in Marketing from a reputable university
• A Master’s in Business Administration (MBA) is required