Digital Marketing Specialist

Job Title:	Digital Marketing Specialist
Experience:	1 to 3
Education:	Bachelor’s Degree
Location:	Egypt, Cairo
Category:	Marketing/PR/Advertising, Media/Journalism/Publishing
Description:	Create weekly/monthly and quarterly social media platform plans based on marketing strategy. Creative social media platform content regarding marketing plan. Develop, implement and manage multiple social media platforms. Build and execute social media strategy through competitive research, platform determination, benchmarking, and messaging and audience identification. Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action. Set up and optimize company pages within each platform to increase the visibility of the company’s social content Up-to-date with social media trends and best practices. Create editorial calendars and syndication schedules. Set specific objectives and report on ROI. Monitor SEO and web traffic metrics. Perform research on current benchmark trends and audience preferences. Remove, manage and report any inappropriate problems. Maintaining social media presence across all digital channels. Brainstorm new and creative growth strategies. Manage the relationship with our Affiliate Marketing partners. Measuring and reporting on the performance of all digital marketing campaigns. Developing, implementing and managing marketing campaigns that promote a company and its products and/or services. Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action. Executing campaigns across a variety of platforms, including Facebook, YouTube, Twitter and LINKED IN. Implement best practices for copy, creative, and audience targeting with oversight from Director of Paid Strategy. Collecting and evaluating customer feedback data. Evaluating competitor’s Digital Marketing strategies and creating plans to overtake them
Qualifications:	Fluency in English Presentation and communication skills. Adequate knowledge of web design & web development Knowledge of online marketing channels. Analytical and multitasking skills. Excellent Managerial skill. Previous experience in a similar digital marketing role. Experience in digital marketing at the strategic and hands-on operational level. Experience in Egypt marketing strategies. Relevant experience including CMS, SEO, PPC, e-marketing, social media and analytics Knowledge of current online marketing trends and best practices. Strong knowledge of the existing paid social landscape and enthusiasm for discovering new, emerging platforms or capabilities that increase efficiencies and engagement. Proven track record of managing and executing campaigns using native platform tools such as Facebook Ads Manager/Power Editor, Google Ad Words, Twitter Ads. Working knowledge of paid social tactics, bidding & optimization models, 3rd-party tracking, audience targeting, and ad formats. Strong analytical skills with the ability to comfortably translate large data sets into actionable takeaways and insights. Exceptional attention to detail and organizational skills.
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