Medical Content Manager

Planning & Monitoring Process:

• Create the Monthly /Quarterly Plan for The Content Unit with Clear Time frame of Execution to Achieve the Goals Set of Each Process.
• Cascade the Plan Set and Approved on His/her Staff Member, Make Sure Tasks Distributed Match the Qualification of Each Staff Member and Each of Them Is Comprehensively Aware of The Role Assigned and Outcome Expected.
• Outline the Content Strategy; Online and Offline. Design the Content to Be Created, Who Will Create It, How Often It Will Be Created, And How It Will Be Promoted After Publication.
• Responsible for Developing & Updating Content Workflow to Ensure Better Alignment, Ease of Process and Time Reduction.
• Track Web Analytics to Ascertain Content Engagement Levels.
• Participate in Developing & Updating Policies Related to Content Marketing.
• Responsible for Developing & Updating Andalusia Persona Through All Online & Offline Contents Based on Approved Strategy and To Reach Segmented Patients with Best Quality and Least Resources.
• Research Across All Andalusia Possible Competitors, Determine the Content Strategy and Competitive Edge of Each of Them And Enhance Our Content Strategy Accordingly.
• Conduct Continuous Content Audit on All Aspects; Grammar, Spelling, Punctuation, Matching Strategy and Attract the Target.
• Make Sure No Repetition in The Messages Delivered Whatever the Channel and Sort of Activity.
• Review the Performance of Each Staff Member on A Monthly Basis According To The Distributed Tasks And Targets.