Media Buyer Social Media Specialist

Office Based

He/she should:

– Be knowledgeable about current media channels and advertising options.

– Optimize ad exposure and competition while staying within budgets.

– Identify target audiences and plan media campaigns

– Compare and negotiate rates, ad space and airtime

– Optimize plans and budgets according to the best media mix

– Prepare schedules and adjust when needed

– Experiment with new platforms and channels

– Ensure ads are creative and displayed appropriately

– Monitor costs and return on investment (ROI)