Digital Marketing Specialist

About Us:

• Yodawy is a well-established and funded digital startup in the pharma and health insurance industry based in Cairo, Egypt. Backed up by Algebra Ventures and CVentures, Yodawy offers innovative and disruptive solutions to patients, consumers, health insurers, and pharmacies. Yodawy has established itself as a solid digital solutions provider in the market.

Job Brief:

• You should have a strong grasp of current digital marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
• This role is primarily focused on digital performance marketing.
• Performance marketers work on achieving product-related KPIs through optimizing various stages of the conversion funnel, such as reach,impressions, installs, activity and retention, you should be highly analytical and very comfortable with numbers and co-hort analysis. Facebook and Google’s advertising platform should be second nature to you, with a proven track-record of planning and executing campaigns.

Responsibilities:

• Plan and execute all digital marketing, including organic and paid marketing
• Execute campaigns on Facebook and Google’s advertising platforms
• Conduct keyword analysis and mapping
• Design, build and maintain our social media presence
• Set and manage campaign expenses, maintaining budget throughout campaign lifetime, estimating monthly costs
• Optimize ads and landing pages for paid search engine marketing campaigns
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch-points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought, leadership and perspective for adoption where appropriate

• At least 2 years experience working in digital/ performance marketing
• Solid understanding of conversion funnels, and cost per action marketing
• Expert knowledge in Facebook and Google advertising platforms
• Expertise in conversion funnel optimization
• Excellent knowledge of Microsoft Excel
• Analytical skills
• Excellent communication and interpersonal skills
• Agency Experience is a plus