digital marketing specialist

Plan and execute all digital marketing, marketing database, email, social media and display advertising campaigns
 create visual text and imagery concepts
 Design, build and maintain our social media presence
 Produce weekly posts and make important announcements
 Create how to videos and diagrams to educate customers on our different processes.
 Design marketing campaigns on our portal
 Manage our online community and interact with clients via our social media channels
 Maintain a social media calendar with campaigns for each season
 Write content to educate and entertain clients
 Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
 Identify trends and insights, and optimize spend and performance based on the insights
 Brainstorm new and creative growth strategies
 Plan, execute, and measure experiments and conversion tests
 develop the overall layout and production design for advertisements, brochures, magazines,

BS/MS degree in marketing or a related field (Veterinary Medicine is a plus )
 Proven working experience in digital marketing
 Ability to learn quickly and to learn by doing
 Demonstrable experience leading and managing SEO / SEM projects, marketing database, email, social media and/or
display advertising campaigns
 Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform
and motivate
 Solid knowledge of website analytics tools (e.g., Google Analytics, hotjar, etc…)
 Working knowledge of HTML and CSS, is a plus
 Strong analytical skills and data-driven thinking