Digital Marketing Specialist

 Published Date: November 2, 2021
Job Title:Digital Marketing Specialist
Experience:1 to 3
Education:Bachelor’s Degree
Location:Egypt, Giza
Category:Marketing/PR/Advertising, Media/Journalism/Publishing
Description:
  • Help identify target audiences and plan media campaigns
  • Compare and negotiate rates, ad space and good times
  • Optimize plans and budgets according to the best media mix
  • Manage digital ads over all channels (Facebook, Instagram, Linkedin, Twitter, Google Search, Google Display & Youtube)
  • Use retargeting platforms (AdRoll & Cretio) 
  • Experiment with new digital platforms and channels (web & mobile)
  • Ensure ads are creative and displayed appropriately
  • Monitor costs and return on investment (ROI)
  • Building performance Reports (weekly, Monthly & Quarterly) 
Qualifications:
  • Proven experience as Media Buyer or similar role; experience in digital media is preferred
  • Familiarity with media-buying, planning and research
  • Interest in following advertising and media trends
  • Working knowledge of media analytics software (e.g. Google Analytics)
  • Excellent communication and negotiation skills
  • Organizational and multitasking abilities
  • Attention to detail
  • Critical thinking skills
  • BSc/BA in Marketing, Advertising or related field
Contact:
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