Digital Marketing Specialist

Candidate will be responsible for developing, executing and ensuring digital marketing activities including management of the website, newsletter customer database,  identifying, managing, executing and monitoring all social media channels ,SEO, email marketing, analyze and interpret all online marketing activities through systemized reporting and tracking.

Responsibilities
 

• E-shots/e-newsletters: Set up & day to day management, Mailing list segmentation, Campaign ideas, Testing, Reporting
• Social Media: Development of Strategies utilizing one or more social media channels (e.g. Facebook, Twitter, YouTube etc), Implementation of strategies, Reporting & tracking of results
• Paid Search : Set up & day to day management, Development of longer term strategies,  Testing & Optimization, Reporting
• SEO techniques : Website Reviews, Keyword Analysis, SEO copy writing & reviewing, SEO role for the website and app store from indexation and crawling to metadata and micro formatting.
• Analytics – SEO/ASO Ability to interpret reporting and adjust marketing strategy and tactics as necessary.
• Google Analytics: Expertly administer and maintain our Google Analytics installs on web properties, Facilitate creation and implementation of tags/pixels in Google Tag Manager, Identify key performance trends and insights through masterful analysis and reporting on content and campaigns, develop, implement and support a flawless link building strategy, Continually generate new and fresh ideas for improving our content and content processes.

Qualifications

• Bachelor degree in Marketing. With at least 3 – 10 years of experience in channel marketing, digital marketing, product contents management, and e-commerce.
• Demonstrated successful ability to build positive partnerships and work collaboratively with cross-functional business teams.
• Proactive to identify opportunities and issues, and embraces accountability
• Ability to multitask, manage, prioritize and produce results quickly and keen to learn
• Good business level of English & Arabic communication
• Lead Generation – Demonstrated experience with using digital and/or print content to generate leads and sales.
• Exceptional communication and education skills and understanding of HTML, CSS and JavaScript constraints.