Marketing Manager

Because marketing can have a profound effect on every element of a company and the way it operates, marketing management is a very responsible role. Primarily the marketing department exists to find new ways of generating revenues and customers aligned with the fast-moving pace of technology, as well as optimizing and modernizing traditional marketing methods.

A creative mind and a head for business are essential to succeed in the role of a marketing manager. Strong communication coupled with the ability to lead and motivate a team are considered core skills for this position.

Responsibilities Include:

• Working with the executive team, to set the marketing strategy for the business.
• Hiring and managing the performance of a more junior marketing team that can also include PR and creative staff.
• Researching and analyzing market trends and competitors.
• Overseeing marketing campaigns.
• Tracking effectiveness of marketing campaigns and reporting findings to the executive team.
• Negotiating and liaising with third-party marketing agencies.
• Writing and delivering content and social media plans.
• Looking after the budget of the marketing department and making sure the budget spend is delivering a return on investment.
• Managing the design and production of promotional materials, such as websites and brochures.
• Overseeing the company’s attendance at events, such as trade shows, conferences, and festivals.
• Working to define and articulate our customer segments and messaging, while working closely with the Development Team, Technical Team, Sales Team, and our CEO.
• Helping to create clear and compelling value propositions, positioning, and messaging for each of our key customer segments.
• Help Creating and maintaining both brand and communications guidelines and principles.
• Help to Ensure adherence to and consistency of communications guidelines across all customer facing channels.
• Support in the creation of product & sales collateral for internal/external stakeholders
• Maintain marketing material repositories for partners and distributors
• Establish and regularly report on marketing KPIs
• Collect and analyze customer and competitor qualitative and quantitative data, to drive product, design, and marketing decisions
• Develop customer journeys and communications touch points to drive better customer experiences and increased growth in key business metrics
• Study Website Lead to Marketing Qualified Lead (MQL) Ratio and reassess it regularly to see the improvement.
• Plan, strategize, and oversee event marketing efforts.
• Drive inbound and outbound product marketing across our key audiences