Modern Trade & E-Commerce Sales Manager

Join Werefresh group and work with a leader team in the Food and beverage industry with one of the leading global brands Lavazza and our own Brand Nafee Coffee. 

We are looking for a dynamic Retail & E-Commerce Channel Manager, your primary function is to plan, and launch the Retail & E-Commerce channel with optimum execution. 

Develop and manage distribution in the trade (online and offline) in tandem with market targets and defined distribution strategy.

Form and lead a future Retail & E-Commerce team. 

Responsibilities 

• Responsible for Retail Channel the Numeric distribution expansion plans by segment and classification
• Responsible for the E-commerce channel and agreements
• Ensure Net Sales, Sell Out Targets, Inventory Days and Days to Collect sales according to Werefresh Guidelines
• Conduct top Negotiations and coaching the Team in all topics related to Point of Sale execution, exhibitions, Term & Conditions, planning Promotional and Collaborative Events
• Maintain excellent business relationship with Direct Trade Customers by leading and supporting Customer Engagement Initiatives looking for sustainable growth for both sides
• Support Annual Commercial Planning and execute frequent revisions to the plans agreed
• Coordination of Special and Collaborative Events to drive Sales and Improve sales Mix
• Ensure excellence in Execution at Retail Environment and Channel Level by supervising and coaching executives/Operation, Customer Development Managers, always aligned to agreed strategies and guidelines
• Drive multifunctional business approach by fostering inter-departmental cooperation with Marketing, Retail Marketing, In Store Management and Finance
• Own all elements of the Net Sales Gaps and Opportunities Assessment, Demand Plan Exceptions, Diagnostic Phase

MANAGEMENT/SALES

• Manage the relationship with the customer contact for sale of products at assigned accounts.
• Manage products in assigned accounts.
• Determine current and on going product needs at accounts and look for ways to increase sales.
• Perform outside sales functions.
• E-Commerce focus, recruiting new accounts and manage to get best deals for primary, second placements and promotions.

EXECUTION

• Work under minimal supervision.
• Establish and maintain friendly and professional relationships with your customers to increase sales and selling space
• Evaluate all competitors’ activities such as new launches and price reductions and communicate with Managing director.

• 5-10 years of experience