Marketing Manager – khaltura!

Employer:	Alesayi Motors
Job Title:	Marketing Manager
Location:	Jeddah , Saudi Arabia
Job Type:	Unspecified
Category:	Marketing and PR
Description:	Role Purpose: Drafting the marketing strategy for the brand, to meet the company, and principal’s goals. Establishing the marketing goals to increase market share. Expanding MFTBC Customer base in the Region; By introducing new marketing channels. Enhancing the brand image. Assuring all marketing activities are in compliance with Fuso Daimler and ATC’s guidelines. Key Activities: Establishes marketing goals to ensure market share and profitability of products and/or services. Plans and oversees the dealership’s advertising and promotional activities including print, electronic and direct mail media. Develops and executes monthly and annual marketing budgets. Develops and executes marketing plans and programs, both short and long-range, to ensure the profit growth and expansion of dealership products and/or services. Develops surveys and other marketing tools. Tracks marketing results to be certain that marketing objectives are achieved within designated budgets. Takes corrective action when necessary. Defines the strategy and roadmap for one or more products within the product line-up Perform supporting research and analysis for your products by gathering customer feedback, analyzing data, and understanding market demand and consumer behavior Manage prioritization and trade-offs among customer experience, business opportunities, and technical constraints Manage Social Media Handles and assure all items are compliant to FUSO Daimler V7 Communicates with outside advertising agencies regarding ongoing campaigns. Works with writers and artists; oversees copywriting, design, layout, paste-up, and production of promotional materials. Creates and prepares all print advertising, radio and TV commercials, billboards, direct mail pieces, in-store point-of-purchase merchandising aids, interior and exterior signs, off-site displays, news releases and stories. Works with the dealer and general sales and marketing manager to develop upcoming ad campaigns. Communicates marketing efforts to all regional sales and dealership. Acts as liaison with news media. Acts as liaison with the manufacturer regarding merchandising. manufacturer and dealer associations. Researches, analyzes and monitors financial, technological and demographic factors to capitalize on market opportunities and to minimize the effects of competitive activity. Communicates with Branch Manager and Regional Sales Managers to keep abreast of customer attitudes, demographics, buying habits etc. Evaluates market reactions to advertising programs, media placement, and merchandising policy. Prepares marketing and other reports and presents them to management.
Qualifications:
Gender:	Male
Education:	Bachelor's degree / higher diploma
Experience:	Min: 5
Salary:	Unspecified
Contact:	Apply

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