Digital Marketing Manager

Matjrah is a Large  Product based SAAS platform thats provide e-commerce solutions for merchants in the gulf area targeting the Saudi Arabia market and Kuwait, with more than 150 merchants using our products.

Digital Marketing Manager Responsibilities

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Maintaining social media presence across all digital channels.
• To build full plan with content creation to cover campaign objectives & syncing with designers to provide with relevant designs.
• Brainstorm new and creative growth strategies.
• Measuring and reporting on the performance of all digital marketing campaigns.
• Developing, implementing and managing marketing campaigns that promote a company and its products and/or services.
• Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
• Responsible for managing a team of junior and senior marketers working on the following applications:

1. Google AdWords application.
2. Social Media applications.
3. Advertising web portals and online forums

• Evaluating new digital technologies and using Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising.
• Executing campaigns across a variety of platforms, including Facebook, Instagram, YouTube, Twitter, LINKEDIN.
• Working with sales account management team to acquire client assets and coordinate campaign launches.
• Working with delivery team “Designers” to ensure full, on-time, and efficient delivery of advertising campaigns
• Working with billing team to accurately track what to bill clients on social campaigns.
• Communication with external teams when necessary, including client or agency teams, social vendors, and partners.
• Implement best practices for copy, creative, and audience targeting with oversight from Director of Paid Strategy.
• Evaluating competitor’s Digital Marketing strategies and creating plans to overtake them.

Achieving KPIs within the allocated budget

• Manage social media accounts strategy

A minimum of 4 years’ experience in digital marketing management

• Should have a proven track record in managing digital marketing campaigns for B2B businesses, SEO campaigns, PPC, Email Marketing and conversion optimization
• Should have good knowledge using standard digital marketing tools like Google Analytics, Google AdWords, Search Console, etc.
• Proven working experience at least 5 years in digital marketing agencies.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)