Digital Marketing Specialist

Job Title:	Digital Marketing Specialist
Experience:	2 to 4
Education:	Bachelor’s Degree
Location:	Egypt, Cairo
Category:	Marketing/PR/Advertising, Media/Journalism/Publishing
Description:	Manage the day-to-day execution of digital marketing campaigns including SEM , social media campaigns, in addition to the moderation of the pages Help in Plan, create, and implement digital strategy and set the objectives and KPIs of the digital campaigns Maintain optimized online adverts through Google Ads for search ads, display ads, retargeting ads etc. to increase brand awareness and return on investment of the campaigns Manage the digital and social media agency while ensuring performance is according to the scope of work and digital plan objectives Formulate innovative ideas & opportunities to boost the online presence of the campaigns Assist with the analyses of the campaign results, in order to improve future marketing strategies and campaigns. Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, etc.) Supervise ongoing development and update for the website content , SEO and mobile app Write content in a web-friendly manner and publish it in its correspondent section on the website and mobile app Assist and validate all social media posts prior to posting; checking grammar, tone, hyperlinks, etc.. Create digital content while coordinating with MEK’s audio/visual department and the brand team Align with the technical team on new requirements/enhancements in the website/mobile application Ensure timely settlement of all pending payments for third party providers Close alignment with rest of marketing team: brand, PR, audiovisual to ensure coherent and seamless workflow
Qualifications:	BSc degree in Marketing, Digital media or relevant field Proven experience as a digital marketing specialist or similar role for +2 years Excellent Content writing skills Arabic & English. Highly organized and detail-oriented. Hands-on experience in key areas of marketing (SEO, social media, content marketing, email marketing, SEO and SEM) Experience using analytics software. Track record of managing projects and working with cross-functional team Applicable knowledge in marketing data analytics and tools Hands-on experience with marketing software (Web analytics, Google Adwords, etc.) Strong analytic and creative thinking skills Experience managing cross-functional projects from start to finish.
Contact:	Apply

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