Business Head

The Business Head is responsible for both Business planning and product marketing. This includes managing the business throughout the business ecosystem, gathering and prioritizing customer requirements, defining products vision, and working closely with tech & delivery team, to deliver winning products. 

It also includes working with sales and all other stakeholders to ensure revenue and customer satisfaction goals are met. The Business Head job also includes ensuring that the products and marketing efforts support the company’s overall strategy and goals.

Essential Duties and Responsibilities:

• To direct promote and coordinate the business operations in a manner that will help achieve company’s mission, objective, and goals.
• Develop, maintain and improve organizational efficiency to optimize sales and revenue generation and maximize profitability.
• To create in mind of customers, market and business community in a positive brand image
• Develop working relationships with other organizations within the business community
• Personally, and officially represent the company to the business community during meetings or events
• Ensure and supervise ongoing performance by periodic reviews, appraisals and motivating people by rewards, incentives, and recognition policies
• Prepare and present annual, quarterly, and monthly marketing plans with strategies, promotion mix and negotiate with management the budget for the same.
• Implement the marketing plan selecting best possible media vehicle while optimizing the cost and benefits within the approved budget
• Review and analyze the marketing efforts and make necessary changes in the future plans.
• Envisage and design different sales channels for maximizing market penetration.
• Supervise all the channel managers, communicate goals and targets, and help them devise strategies to achieve the goals
• Ensure that employees have the knowledge and information needed along with the appropriate sales tools to get desired sales results.
• managing Business products throughout the Products Lifecycle, gathering and prioritizing product and customer requirements, defining products vision, and working closely with engineering, to deliver winning products including all documentations & presentations.
• Supervise Business cases related to new business initiatives.
• Supervises new products including any BRDs, SRS and UATs related to the product with prioritized features and corresponding justification.
• Define the Business & products strategy and roadmap.
• Work with external third parties to assess partnerships and licensing opportunities.
• Manage Business Day to day operations.
• Responsible for product innovation, service innovation, and creating new business opportunities.
• Develop the core positioning and messaging for the product
• Set pricing to meet revenue and profitability goals
• Brief and train the sales force at quarterly sales meetings
• Act as a leader within the company